At our company, we secure exclusive distribution rights with international cosmetics brands and oversee the entire process, from product planning to offline sales in Japan. An exclusive distribution right refers to the exclusive authority to sell a brand's products within Japan, ensuring that only our company can officially distribute these products in the market.
We currently have exclusive distribution rights for four brands.
「何十年、何百年たっても時代・世代・性別の垣根を超えて愛されるクラシック音楽のようなブランドでありたい」という
韓国で歌手活動を行っていた弊社代表の想いから2022年に誕生した、クラシック音楽×バレエコアコンセプトの自社化粧品ブランド。
Love（愛）＆Lyrics（音楽/歌詞）の略称であるLoNLy。
騒がしい日常の中でクラシック音楽のように静かでリラックスできるひとときをお届けします。
すべての人が自分らしさを大切にし、自分自身を認め、心から輝ける世界を実現します。
調和の中で、旋律が追いかけ合い響き合うように、すべての人が自分らしさを追求し、喜びと高揚感を感じながら輝く未来を作り上げます。
私たちの製品が、個々の美しさを称え合い、心に響く豊かな体験を通じて、誰もが自信を持って輝ける世界を実現していきます。
ロゴマークは、LoNLyの「L」と横向きの「＆」を組み合わせたデザインとなっており、下記3つを象徴しています。
このデザインにはお客様とのつながりを大切にし、愛され続けるブランドを作り上げるという意味が込められています。
また、「無限」の形は、終わりのない価値を提供し続けること、「８」は幸せをもたらすという願いを込めています。
Dinto is a Korean cosmetics brand established in 2021. Its name is derived from the phrase "Deeply into," symbolizing a strong commitment to depth and profound beauty. The brand is built on the belief that "beauty without depth is merely decoration." Dinto celebrates women who cultivate their own philosophy and inner beauty, encouraging them to embrace their unique identities.
Inspired by classical literature, Dinto’s color palettes are designed to enrich and illuminate women's lives, reflecting their personal journeys.
After securing an exclusive distribution agreement in December 2022, Dinto officially launched its offline expansion in Japan in February 2023. As of January 2025, the brand is available in approximately 4,700 stores nationwide, including variety shops, drugstores, and general merchandise stores (GMS).
SOOADOR is a Korean beauty tool brand founded in 2021. The brand is personally produced and developed by Seo Ok-hee, a renowned makeup artist known for working with globally famous idols such as Girls' Generation, IZ*ONE, IVE, and BABYMONSTER.
Among its products, the "Shiratama Foundation Brush" gained widespread recognition after being featured in a YouTube video by Sakura Miyawaki (former IZ*ONE, now LE SSERAFIM). This led to a viral sensation on X (Twitter), making SOOADOR one of the most recognized makeup brush brands in Japan.
After securing an exclusive distribution agreement in June 2023, SOOADOR officially launched its offline expansion in Japan in September 2023. As of January 2025, the brand is available in approximately 1,000 stores nationwide, primarily in variety shops.
Coralhaze is a Korean cosmetics brand established in 2022. In March 2023, the brand underwent a rebranding with the concept of "Discover Your Own Mood and Embrace Your Individuality." Coralhaze encourages users to explore and celebrate their unique personal style.
After securing an exclusive distribution agreement in July 2023, Coralhaze officially launched its offline expansion in Japan in November 2023. As of January 2025, the brand is available in approximately 3,000 stores nationwide, including variety shops, drugstores, and general merchandise stores (GMS).
Inspired by the vision of our founder—who pursued a career as a singer in South Korea—LoNLy was born in 2022 as an in-house cosmetics brand with a classical music × balletcore concept. The brand embodies the belief that, just like classical music, which transcends time, generations, and gender, beauty should be timeless and universally cherished.
LoNLy is an abbreviation of “Love” & “Lyrics”.
In the midst of life’s daily noise, our products aim to provide a moment of tranquility and relaxation, much like the soothing embrace of classical music. LoNLy envisions a world where everyone embraces their individuality, recognizes their own beauty, and shines with confidence from within.
Just as harmonies intertwine and resonate in music, we aspire to create a future where every individual can pursue their own unique essence, experience joy and excitement, and radiate their inner light. Through our products, we hope to celebrate individual beauty and create deeply enriching experiences that inspire confidence and self-expression for all.
The LoNLy symbol logo is designed by combining the “L” from LoNLy with a horizontally flipped “&” symbol. This unique design represents three key elements:
This design embodies our commitment to building a brand that remains cherished by customers for generations. The infinity shape signifies our dedication to providing timeless value, while the number 8 reflects our wish to bring happiness and fulfillment to all.
